The King Shawarma Pune

Brand Expansion & Digital Transformation Powered by Pasay Invento

Brand Background

Founded 8 years ago by three passionate brothers, The King Shawarma began as a humble food joint at Goyal Ganga, Sinhagad Road, Pune. With a rich blend of authentic Middle Eastern flavors and a loyal local customer base, the brand grew rapidly—selling over 100kg of chicken daily, becoming a household name in its locality.

But the vision of the founders extended far beyond their original location. They dreamt of turning their single outlet into a city-wide sensation through franchise expansion. That’s where Pasay Invento came in.

The Challenge

Though already a well-loved local brand, The King Shawarma lacked:

They approached *Pasay Invento*, Pune’s leading branding, advertising, and franchise development agency, to take their brand to the next level.

Our Solution: From Vision to Victory

Franchise Development

We began by analyzing their market positioning, competition, and growth potential. Based on this, we proposed *two scalable franchise models:

1. FOCO (Franchise Owned, Company Operated)
2. FOFO (Franchise Owned, Franchise Operated)

For each model, we developed:

1. Setup Sheets
2. Franchise Fee & ROI Structure
3. 2-Year Financial Projections (Buyer & Brand Side)
4. Legal Franchise Agreement with Clauses for Brand SOPs and Quality Control

Branding Revamp

While retaining their original logo to preserve brand recall, we modernized all visual assets to reflect a more premium, standardized brand experience, including:

1. In-store branding and frame designs
2. Menu cards and flyers
3. Opening banners
4. Packaging design

Brand Storytelling

To emotionally connect with potential franchisees and customers, we created a *brand story video*, capturing their journey, values, and food culture. This became a vital asset in their marketing arsenal.

Website Launch

We designed and developed a dedicated franchise-focused website, enabling potential partners to:

1. Learn about the brand’s journey
2. Understand the franchise models
3. Submit franchise inquiries directly

360° Digital Marketing

We established a strong online presence through:

1. Social Media Marketing (Instagram, Facebook, etc.)
2. Influencer Collaborations
3. LinkedIn Networking (for business expansion)
4. PR Articles published on leading news platforms
5. Performance Marketing for franchise lead generation

Results: The Rise of a Local Legend

Now, with a stronghold in Pune, Phase 2: Mumbai Expansion is underway—with Pasay Invento as the execution partner.

End-to-end services in branding, strategy, content, campaigns, production, design, and digital performance.

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