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Krystal Group

Enhancing Digital Visibility for Facility & Security Services

Client: Krystal Group

Website: krystal-group.com

Industry: Facility Management & Staffing Solutions

Location: India

Agency: Pasay Invento

SEO Strategies Implemented by Pasay Invento

  • Comprehensive Keyword Strategy: Identified high-intent keywords such as “facility management services,” “staffing solutions India,” and “private security services.”

Optimized existing content and developed new pages targeting these keywords.

  • On-Page SEO Enhancements— Crafted compelling meta titles and descriptions, headings, and Image Alt tags. Enhanced content with relevant keywords, internal links, and multimedia elements.
  • Technical SEO Improvements—Reduced page load times to under 3 seconds.

Mobile Optimization: Ensured full responsiveness across devices. Resolved technical issues to facilitate better indexing by search engines.

  • Content Marketing & Link Building—Published informative articles addressing industry challenges and solutions. Secured high-quality backlinks from reputable industry sites.

Results May 2024 - May 2025

Organic Traffic

  • May 2024: 4,500 monthly organic visits.
  • May 2025: 7,800 monthly organic visits.
  • Growth: +73% increase in organic traffic, indicating enhanced visibility and user engagement.

Keyword Rankings

  • May 2024: Ranked for 60 keywords.
  • May 2025: Ranked for 130 keywords, with 35 keywords in the top 3 positions.
  • Growth: +117% increase in total keywords ranked, with a significant rise in top-tier positions.
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Bounce Rate

  • May 2024: 59%.
  • May 2025: 48%.
  • 110% reduction in bounce rate, suggesting improved user experience and content relevance.

Ranked Keywords

End-to-end services in branding, strategy, content, campaigns, production, design, and digital performance.