Case Study: Takalakar Classes Aundh

Takalakar Classes Aundh

Client Introduction

Client: Takalakar Classes aundh (A local coaching institute specializing in competitive exam preparation)

Location: pune

Offerings: Comprehensive coaching for students from 8th to 12th grade across all major boards (e.g., CBSE, ICSE, State Boards), with specialized batches for competitive exams like JEE, CET, and NEET.

The Challenge

Takalakar Classes aundh was a well-known name within its immediate vicinity due to word-of-mouth. However, they faced two key challenges:
- Lead Generation: They needed a consistent, scalable way to generate high-quality leads for new student admissions, especially from the surrounding neighborhoods.
- Brand Awareness: While they were known locally, their online presence was weak, making it difficult to attract new students who were searching for classes online. They also faced competition from other established coaching centers in the area, some of whom were actively running digital ad campaigns.
Takalakar Classes aundh, despite being a well-established brand, faced a unique and significant challenge: internal competition from other franchisees of the same brand. Other franchise owners were actively bidding on the same brand keywords, leading to:
- Increased CPC (Cost-Per-Click): Bidding wars drove up the cost of clicks for their own brand name.
- Wasted Ad Spend: The budget was being spent on competitive bidding instead of attracting new customers.
- Loss of Potential Leads: Users searching for the specific franchise location might click on an ad for a different branch.

Our Strategy & Solution

We developed a comprehensive, two-pronged strategy focusing on both paid advertising and local search optimization.

Google Ads for Lead Generation & Awareness:

Campaign Structure: We structured the Google Ads account into multiple, highly-targeted campaigns:
- Generic Keywords: Bidding on keywords like “best JEE coaching near me,” “NEET classes in pune ,” and “11th science tuition.” This targeted users actively searching for services.
- Branded Keywords: A dedicated campaign was created for the brand name “Takalakar Classes aundh” to ensure that when people searched for the brand directly, our ad was the first result they saw. This was crucial for protecting the brand’s online real estate and capturing high-intent users.
- Competitor Keywords: We strategically bid on competitor brand names to capture traffic from users considering other coaching institutes in the area, presenting Takalakar Classes aundh as an alternative.
Ad Copy & Landing Pages: We created specific ad copy for each ad group that highlighted Takalakar’s unique strengths (e.g., “Expert Faculty,” “Proven Results,” “Free Demo Class”). Each ad directed users to a dedicated landing page designed to capture leads, featuring a prominent inquiry form and key information.
Targeting & Bidding:
- Geographic Targeting: Campaigns were tightly geo-targeted to a 5-10 km radius around the classes to ensure leads were from the nearby area.
- Audience Targeting: We used remarketing audiences to target users who had previously visited the website but didn’t convert. We also created custom audiences based on parental demographics (e.g., parents of 10th and 12th-grade students) and interest in education.
- Bid Strategy: We used a “Maximize Conversions” bid strategy to get the most leads possible within the budget. For the branded campaign, a “Target Impression Share” bid strategy was used to ensure the ad always appeared at the top of the search results for the brand name.
- Bid Adjustments: We implemented bid adjustments for specific times of the day when parents were most likely to be searching evening and for “female” audiences, as data showed they were often the primary decision-makers for their children’s education.

Combining celebrity travel with a ₹10,000 discount created both FOMO and financial incentive.
This dual-motivation approach is a hallmark of the Pasay Invento method.

Google My Business (GMB) Optimization for Local SEO

Complete GMB Profile: We fully optimized the Takalakar Classes aundh GMB profile, ensuring all information was accurate and complete, including:
- Business Name, Address, and Phone Number (NAP).
- Accurate business categories (e.g., “Educational Institution,” “Coaching Center”).
- High-quality photos of the campus, classrooms, and students.
GMB Posts: We regularly used GMB Posts to share updates, upcoming batch schedules, successful student stories, and special offers like “Free Trial Classes.”
Review Management: We implemented a system to encourage satisfied students and parents to leave reviews on the GMB profile and responded to all reviews promptly and professionally. This built trust and social proof.

The Results

Within the first 3 months of implementation, the campaign delivered exceptional results:
- 72% Increase in High-Quality Leads: We saw a significant increase in lead form submissions and direct calls from the targeted area.
- 18% Lower Cost-Per-Lead (CPL): By improving ad relevance and conversion rates through dedicated landing pages and precise targeting, we lowered the cost of acquiring each new lead.
- 1st Position for Branded Searches: Our “Takalakar Classes aundh” ads consistently ranked #1, ensuring no competitor could steal traffic from high-intent branded searches.
- Increased Awareness: GMB insights showed a 45% increase in “discovery searches” and a 60% increase in calls and direction requests from the GMB profile, indicating a stronger local presence and greater brand awareness.

Conclusion

By combining a data-driven Google Ads strategy with robust Google My Business optimization, Pasay successfully helped Takalakar Classes aundh not only dominate its local market but also establish a scalable, cost-effective system for generating high-quality leads and driving admissions.

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