The King Shawarma Pune

Brand Expansion & Digital Transformation Powered by Pasay Invento

Brand Background

Founded 8 years ago by three passionate brothers, *The King Shawarma* began as a humble food joint at *Goyal Ganga, Sinhagad Road, Pune. With a rich blend of authentic Middle Eastern flavors and a loyal local customer base, the brand grew rapidly—selling over **100kg of chicken daily*, becoming a household name in its locality.

But the vision of the founders extended far beyond their original location. They dreamt of turning their single outlet into a city-wide sensation through *franchise expansion. That’s where **Pasay Invento* came in.

The Challenge

Though already a well-loved local brand, The King Shawarma lacked:

* A scalable franchise model

* A strong digital footprint

* Consistent branding across outlets

* Franchise documentation, legal framework, and ROI structure

They approached *Pasay Invento*, Pune’s leading branding, advertising, and franchise development agency, to take their brand to the next level.

Our Solution: From Vision to Victory

Franchise Development

We began by analyzing their market positioning, competition, and growth potential. Based on this, we proposed *two scalable franchise models*:

* FOCO (Franchise Owned, Company Operated)

* FOFO (Franchise Owned, Franchise Operated)

For each model, we developed:

* Setup Sheets

* Franchise Fee & ROI Structure

* 2-Year Financial Projections (Buyer & Brand Side)

* Legal Franchise Agreement with Clauses for Brand SOPs and Quality Control

Branding Revamp

While retaining their original logo to preserve brand recall, we modernized all visual assets to reflect a more *premium, standardized brand experience*, including:

* In-store branding and frame designs

* Menu cards and flyers

* Opening banners

* Packaging design

Brand Storytelling

To emotionally connect with potential franchisees and customers, we created a *brand story video*, capturing their journey, values, and food culture. This became a vital asset in their marketing arsenal.

Website Launch

We designed and developed a *dedicated franchise-focused website*, enabling potential partners to:

* Learn about the brand’s journey

* Understand the franchise models

* Submit franchise inquiries directly

360° Digital Marketing

We established a strong online presence through:

* Social Media Marketing (Instagram, Facebook, etc.)

* Influencer Collaborations

* LinkedIn Networking (for business expansion)

* PR Articles published on leading news platforms

* Performance Marketing for franchise lead generation

Key Results:

Metric

Result

Now, with a stronghold in Pune, *Phase 2: Mumbai Expansion* is underway—with *Pasay Invento* as the execution partner.

From Desire to Execution—We’re There With You

At *Pasay Invento, we don’t just provide services—we **partner with brands* to *build, scale, and narrate their growth journey. With an in-house team of **50+ branding professionals, we’re Pune’s most trusted **branding, advertising, and franchise development agency*.

Ready to Scale Your Brand?

Let’s write your success story—

Email: [info@pasayinvento.com](mailto:info@pasayinvento.com)

Pune, India

Pasay Invento – The Storytellers of Your Brand

End-to-end services in branding, strategy, content, campaigns, production, design, and digital performance.

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